Phishing click rate benchmark
Webb6 mars 2024 · The reason for these irregularities become evident when we consider the click-rate of each email type in the six phishing exercises. For example, when comparing … WebbSome ESPs use unique clicks to determine this metric, but others don’t. A unique click is tracked the first time a subscriber clicks on a campaign. It does not count if the link is clicked multiple times. In Campaign Monitor’s yearly email marketing benchmarks, we found an average for click-through rate should hover around 2.6%.
Phishing click rate benchmark
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Webb17 sep. 2024 · Researchers at the National Institute of Standards and Technology (NIST) have developed a new method called the Phish Scale that could help organizations … Webb16 mars 2024 · A good click-through rate for email can range from 1% to nearly 5%, based on the industry. On average, it’s good to anticipate a click-through rate of 2.5%—although it’s better to aim for around 4% if that is achievable in your industry. Email is still king. With so much new other options nowadays, email remains as the best marketing approach.
Webb7 dec. 2024 · Users in North America struggled the most with the phishing simulation, posting a 25.5% click rate and an 18% overall credential submission rate. This means a … WebbThe 2024 study analyzed a data set of 9.5 million users across 30,173 organizations with over 23.4 million simulated phishing security tests. In this report, research from …
WebbThe winner of the lowest Phish-prone benchmark was large Transportation organizations at 16 percent, another new industry included in the 2024 Report, which is still a … Webb26 juli 2024 · Susceptibility Rate or “Chance for Attack Success”: the number of users who gave up their credentials out of the number of emails sent. This has replaced our “click-rate” metric since it’s measured in a similar way and typically falls into a range that will appear comparable 0-20%.
WebbThe click-through rate (CTR) of an email is one of the most important email marketing benchmarks in determining how successful your email marketing campaign is. The …
Webb14 sep. 2024 · Given this, we propose a Phish Scale, so CISOs and phishing training implementers can easily rate the difficulty of their phishing exercises and help explain associated click rates. We base our scale on past research in phishing cues and user context, and apply the scale to previously published and new data from enterprise-based … marco\u0027s pizza sidney ohWebb17 dec. 2024 · Phishing test has a 19.8% email compromise rate; 14.4% click through malicious downloads Terranova holds the “Gone Phishing Tournament” every year as … marco\u0027s pizza silverbrookWebb14 nov. 2024 · Far better for your workforce to learn during your simulation then a real attack. In fact, I find that organizations with a highly mature phishing program can get … marco\\u0027s pizza silverbrookWebb6 aug. 2024 · One unique example we saw this year was how phishing click rates changed as employees started working from home during COVID-19. We saw the phishing … ctti hkWebbThe 2024 study analyzed a data set of 9.5 million users across 30,173 organizations with over 23.4 million simulated phishing security tests. In this report, research from … ctti ibiporãWebb12 jan. 2024 · CISCO’s 2024 Cybersecurity threat trends report suggests that at least one person clicked a phishing link in around 86% of organizations. The company’s data … marco\u0027s pizza simpsonville scWebb7 juli 2024 · During the first quarter of 2024, 23.6 percent of phishing attacks worldwide were directed toward financial institutions. On top of that, web-based software services and webmail accounted for... marco\u0027s pizza sioux falls sd