WebOct 30, 2014 · 30 Oct 2014. Faster than a speeding bullet! Puffery and performance characteristics in the 21st century. by Deborah Polites. Hyperbole will always be part of advertising, but advertisers should remember that an objective representation linked specifically to a characteristic of a product's performance is unlikely to constitute … WebApr 6, 2024 · However, misdescriptions of specific or absolute characteristics of a product are actionable. Whether an alleged misrepresentation is a non-actionable statement of …
Bottled Water Giant Admits to Environmental “Puffery” - The …
WebSep 6, 2013 · Puffery should never be viewed as completely “safe” in the healthcare arena. Any use of puffery should be reviewed closely to determine how important it is in the success of the ad campaign and to determine whether any and all reasonable persons in the market for the services being offered would recognize the statement as an obvious … Webpuffery to real-life situations (and advertising campaigns)— specifically demonstrating how the most obvious puffery can be transformed into a false and misleading statement under the Lanham Act, particularly when puffery is used in a marketing campaign that features comparative advertisements. Some Examples of Non-actionable Puffery under the community net famous footwear
Puffery - Definition, Examples, Cases, Puff Piece - Definition
While puffery is not new to the world, the definition of the term has changed throughout the centuries. In today’s world, puffery is a statement that uses exaggerationand/or hyperbole to promote a product or service. Puffery is all around you whether you know it or not. A few common examples of … See more This is a common question asked on Google. While puffery is considered legal advertising, it becomes illegal when it crosses the boundary … See more While puffery is still somewhat common in advertising, some brands have crossed the linewith their claims. Take 5-Hour Energy. The brand claimed that its energy drink shots were “superior to coffee” and that doctors actually … See more We know there’s a thin line between puffery and false advertising. We also know there are monetary and reputation implications from … See more Considering the examples above, the most obvious reasons that puffery is bad for your brand include: 1. Monetary implications. 2. … See more WebJul 17, 2024 · "DON'T WORRY, IT'S JUST A PUFF," or "that claim doesn't mean anything, it's just puffery," have become common refrains in marketing departments and… WebDec 21, 2024 · Slight ‘Puffery’ is Okay ‘Puffery’ is generally defined as exaggeration which cannot be quantified and that no reasonable person would ever regard as true. For instance, under Australian consumer laws, “the best coffee … easy thai beef salad recipe